Jim Goldberg

Jim Goldberg (1953 – ) is an American photographer know for producing work that combines images and text. His breakthrough work was a series titled Rich and Poor, a series of images of afflent and impoverished residents of the San Francisco Bay area, produced between 1977 and 1985. The work looks at he social divide in America in the 1970s and 80s and features black and white portraits accompanied by hand written text from the subjects. Speaking about his work to the Guardian in 2009 Goldberg stated: “There’s a thread that runs through all the work that is to do … Continue reading Jim Goldberg

Research task – Rhetoric of the image

This task is based on the essay Rhetoric of the image by Roland Barthes. How does Barthes define anchorage and relay? Barthes’ essay is not very clear in giving precise definitions of the terms anchorage and relay so I have relied on definitions from other sources. Anchorage – the words associated with an image ‘pin down’ the meaning thereby removing the need or opportunity for the viewer to develop their own interpretation. The words accompanying an image tell the viewer how to interpret the image. Relay – the text and image have a complementary relationship, the words and the image … Continue reading Research task – Rhetoric of the image