This task is based on the essay Rhetoric of the image by Roland Barthes. How does Barthes define anchorage and relay? Barthes’ essay is not very clear in giving precise definitions of the terms anchorage and relay so I have relied on definitions from other sources. Anchorage – the words associated with an image ‘pin down’ the meaning thereby removing the need or opportunity for the viewer to develop their own interpretation. The words accompanying an image tell the viewer how to interpret the image. Relay – the text and image have a complementary relationship, the words and the image … Continue reading Research task – Rhetoric of the image